Embrace Pet Insurance
About Embrace Pet Insurance:
- Their processes and technology platform did not support their long-term vision and business objectives.
What They Wanted
- They needed a way to increase efficiencies in multiple areas of the business including quote generation.
- They needed flexibility that would allow the marketing team to adapt to changes in the market.
- They needed a robust platform that would be scalable now and into the future without requiring additional investments.
This effort extended to all areas of the company including: a new site-wide redesign, a new policy-quoting flow and design, a new business logic engine (expert system) for pricing a policy, and a new content management systems. The whole effort was wrapped inside of Service Oriented Architecture and seamlessly integrated with their existing CRM system so that Embrace could smoothly and easily grow and expand in the future.
Improvement in online conversion rate
Increase In Monthly Policies Sold Within 3 Months Of Launch
Number of Years After Launch Embrace Exited
– Michael Butler, President, Embrace Pet Insurance